Why Choose Flyers and Leaflets for Your Marketing?

Despite the rise of digital marketing, printed flyers and leaflets continue to deliver impressive results. Here’s why:

• Tangible Impact: Physical materials create a personal connection that digital ads often can’t match
• Local Reach: Perfect for targeting specific geographic areas or communities
• Cost-Effective: One of the most affordable marketing methods with high return on investment
• Versatile: Suitable for promotions, events, menus, service listings, and more
• No Digital Fatigue: People aren’t overwhelmed by physical mail like they are with online ads

Businesses across the UK use custom flyer printing to announce grand openings, promote special offers, and distribute at trade shows or local events.

Understanding A5 Flyer Size and Other Popular Options

What is A5 Flyer Size?

The A5 flyer size measures 148mm x 210mm (5.8 x 8.3 inches), making it one of the most popular formats for business promotions. It’s compact enough to hand out easily, yet large enough to include meaningful content and images.

Popular Flyer Sizes for Different Purposes:

The A5 flyer strikes the perfect balance between information space and portability, making it the go-to choice for most businesses.

Choosing the Right Paper for Your Flyers

Paper quality significantly affects how your flyers are perceived. Here are the most common options:

Paper Weight Options:

130gsm Gloss or Matt Lightweight and economical, perfect for mass distribution like door-to-door campaigns or event handouts.

170gsm Gloss or Matt Mid-weight paper that feels more substantial, ideal for professional business promotions.

250gsm or 300gsm Silk Premium thick card that conveys quality and durability, excellent for high-end brands and lasting impressions.

Finish Types:

• Gloss: Vibrant colors and shine, great for images and bold designs
• Matt: Sophisticated and easy to write on, professional appearance
• Silk: Smooth luxury feel with slight sheen, best of both worlds

Consider your budget, brand image, and distribution method when selecting paper type.

Design Tips for High-Converting Flyers

Creating effective business flyers requires more than just good looks. Follow these proven design principles:

Essential Design Elements:

Clear Headline Your main message should be readable from arm’s length. Use bold, large fonts for your primary offer or announcement.

Strong Visual Hierarchy Guide readers’ eyes through your content with size, color, and positioning. Most important information goes at the top.

Quality Images Use high-resolution photos or graphics that relate directly to your message. Avoid generic stock images when possible.

Whitespace Don’t cram every inch with content. Breathing room makes your flyer easier to read and more professional.

Call-to-Action Tell readers exactly what you want them to do: visit your website, call now, scan a QR code, or visit your location.

Contact Information Always include your website, phone number, email, or physical address. Make it easy for interested people to reach you.

Color Psychology in Flyer Design:

• Red: Urgency, excitement, appetite
• Blue: Trust, professionalism, calm
• Green: Health, environment, growth
• Yellow: Optimism, attention, affordability
• Black: Luxury, sophistication, power

Match your color scheme to your brand and the emotional response you want to trigger.

What to Include in Your Leaflet Content

Effective leaflet printing goes beyond design—your message matters just as much. Structure your content to answer these key questions:

Who are you? Brief introduction to your business or organization.

What are you offering? Clear description of your product, service, or event.

Why should they care? Benefits and unique selling points that differentiate you.

What should they do next? Specific action with urgency (limited time offer, register now, etc.).

Keep text concise and scannable. Most people will only spend 5-10 seconds looking at your flyer, so make every word count.

Distribution Strategies for Maximum Impact

Printing great flyers is only half the battle—you need an effective distribution plan:

Targeted Distribution Methods:

Door-to-Door Deliver directly to homes in your target area. Consider using A5 flyer holders for weatherproof outdoor distribution.

High-Traffic Locations Partner with local businesses, libraries, community centers, or coffee shops to display your materials.

Events and Trade Shows Hand out flyers at relevant industry events, conferences, or local fairs.

Direct Mail Include with invoices, packages, or as standalone mailings to existing customers.

In-Store Place at checkout counters, reception desks, or in waiting areas.

Street Teams Train representatives to hand out flyers in busy shopping districts or near your business location.

Always check local regulations regarding flyer distribution in public spaces.

Printing Your Flyers: What to Expect

When you order print flyers online, the process typically includes:

File Upload Provide your design as a PDF with correct dimensions and bleed (usually 3mm extra on each side).

Proof Review Check a digital proof to ensure everything looks correct before printing begins.

Turnaround Time Standard orders typically take 3-5 working days, with express options available for urgent needs.

Delivery Flyers arrive packaged securely to prevent damage during shipping across the UK.

File Preparation Checklist:

• Correct size with 3mm bleed
• High-resolution images (300 DPI minimum)
• Text converted to outlines or fonts embedded
• CMYK color mode (not RGB)
• PDF format preferred
• Safety margin (keep important elements 3mm from edge)

Benefits of Working with UK-Based Printing Services

Choosing a UK printing company offers several advantages:

Faster Delivery No international shipping delays—receive your materials within days.

Quality Standards UK printers maintain high production standards with modern equipment.

Customer Support Easily reach support teams during your business hours for assistance.

Environmental Options Many UK printers offer eco-friendly paper stocks and sustainable printing practices.

No Import Issues Avoid customs delays, unexpected fees, or international shipping complications.

Common Flyer Printing Mistakes to Avoid

Learn from others’ experiences and sidestep these frequent errors:

Too Much Information Overloading your flyer makes it overwhelming. Stick to one main message.

Poor Quality Images Low-resolution or stretched images appear unprofessional and damage credibility.

No Clear Offer Vague messaging doesn’t motivate action. Be specific about what you’re promoting.

Ignoring Target Audience Design and language should speak directly to the people you want to reach.

Weak Call-to-Action Passive suggestions like “visit us sometime” don’t create urgency. Use action verbs and deadlines.

Missing Contact Details If people can’t reach you easily, your flyer has failed its purpose.

Measuring Your Flyer Campaign Success

Track your results to understand what works and improve future campaigns:

Tracking Methods:

Unique Discount Codes Create special codes that customers can use, showing they found you through the flyer.

Dedicated Phone Numbers Use a tracking number exclusive to your flyer campaign.

QR Codes Monitor scans to see engagement levels and which distribution areas performed best.

Custom Landing Pages Direct people to a specific URL that you can track separately from general website traffic.

Customer Surveys Simply ask new customers how they heard about you when they make contact.

Calculate your cost per acquisition by dividing total campaign costs by the number of new customers gained.